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Starwood hotels is a subsidiary of marriott international an american multinational hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities starwood was founded in 1969 and became one of the largest companies that owned operated franchised and managed hotels resorts spas residences and vacation ownership properties in the world before. Citation needed it aims to provide affordable rooms to budget travelers the properties contain a minimum of 40 guest rooms and are often located near highways or highway access. Econo lodge is an economy motel chain based in the united states and canada econo lodge is the second largest brand in the choice hotels system.